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What is advocacy

What is advocacy?

Advocacy in all its forms seeks to ensure that people, particularly those who are most vulnerable in society, are able to:

  • Have their voice heard on issues that are important to them.
  • Defend and safeguard their rights.
  • Have their views and wishes genuinely considered when decisions are being made about their lives.

Advocacy is a process of supporting and enabling people to:

  • Express their views and concerns.
  • Access information and services.
  • Defend and promote their rights and responsibilities.
  • Explore choices and options

An advocate is someone who provides advocacy support when you need it. An advocate might help you access information you need or go with you to meetings or interviews, in a supportive role. You may want your advocate to write letters on your behalf, or speak for you in situations where you don’t feel able to speak for yourself.

Our advocates will spend time with you to get to know your views and wishes and work closely to the Advocacy Code of Practice.

Advocacy can be helpful in all kinds of situations where you:

  • Find it difficult to make your views known.
  • Need other people listen to you and take your views into account.

Easy words and pictures. Easy Read Easy Read Leaflet: What is advocacy?


People you know such as friends and family or health or social care staff, can all be supportive and helpful - but it may be difficult for them if you want to do something they disagree with.

Health and social services staff have a ‘duty of care’ to the people they work with. This means they may feel unable to support a person to do anything that they don’t believe is in a person's best interests.

But an advocate is independent and will represent your wishes without judging you or giving you their personal opinion. We believe that you are the expert on your life and it is your view of what you wish to happen that our advocates will act upon.


All information and communications between you and seAp Advocacy will remain confidential unless you tell us something which leads us to believe you or someone else may be at risk of serious harm or abuse, or assisting a serious criminal offence - or if there is a court order for disclosure.

Click here to find out more about our confidentiality policy.

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What is Advocacy? poster


Easy words and pictures. Easy Read Easy Read Leaflet:
 What is Advocacy?

seAp's services adhere strictly to the 10 underpinning principles of the Advocacy Charter:


  • Clarity of Purpose
  • Independence
  • Confidentiality
  • Person Led
  • Empowerment
  • Equality & Diversity
  • Accessibility
  • Accountability
  • Safeguarding
  • Supporting Advocates 

The Advocacy Charter

Easy words and pictures. Easy Read

The Advocacy Charter - Easy Read